1. Consumer’s buying behaviour
In India, currently consumers have become more knowledgeable and perform a thorough research. Consumers of 3 tier city are not an exception to this.
So what has changed?
Consumers first decide which product to buy and then they do a thorough research. Once they are done with the research they start establishing criteria and based on these criteria they compare the products in that range. After this step the consumer decides on which product s/he would like to buy.