Our Website is nothing but our shop or store or office in the digital world. The care and study which we all do before setting up our shop or business, the same study and care we have to take before designing and developing the website.
1. Define Who you are and What you do
Defining who you are and what you do clearly and completely and explaining the same to your web designer will help in designing your website which will portray your right image in the digital world.
2. Define all possible persona’s of your target audience
Persona is a collection or group of people having similar characters, behaviours, demographics that might use your product or services. These personas will help a designer to understand the user base of your product or services and in suggesting colour themes for the website and a content marketer can help draft a message and also other marketing material which will help in converting prospect into the customer.